Page 167-168

Thesis: Society has always told women what they need to look like in order to be happy and healthy.Evidence: Quotes and picture analyzations from three advertisements. Opening: Interviews, magazines, and television shows all tell us at one point or another what women need to have a perfect body. Young girls scrolling through Instagram see a social media model and hope to be her one day. What does this say about our world? Why do pictures of slim, fit women work to make people want to change their bodies? In our society, the “ideal” body type is a slim woman, with large assets. The media industry did not always hold standards like this.  In the past it was a thicker, curvier woman.Conclusion: In conclusion, no matter what time period we are in we still see that society wants to control what women do and how they look. These ads all together show the world that women need to be a certain way to be happy and accepted. The publishers of all these ads want to change women’s appearance by using her weight as an issue. They all target younger women, by using images of women who are flawless and young looking. The purpose of all of these ads is to chow women there is a way to change your body to be happy and get more people to like you. They want to change the way they look, so others will change the way they see them because according to these ads women cannot be happy until they are accepted by everyone. They work because they all target a certain group of people by putting them down, and then showing them what they can do to be better. They all value the shape of women’s bodies and how women look. We can tell that is what the ads target because they use words like “pretty” (Seventeen Magazine) or “rundown” (How do you look in your bathing suit). The key phases they use are “women naturally alluring curves and new popularity” (How do you look in your bathing suit ad), “The new, easy way I have all the dates I want” (Men wouldn’t look at me when I was skinny) and “Look pretty for spring!” (Seventeen Magazine). Together these ads promote body shaming to adjust the way a woman looks and feels about herself and change the way women see themselves so that their products will sell better in day to day life.